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Senior Email Marketing Manager

Job ID: 1813
Location: Charlotte, North Carolina, United States
Department: Media / Communications
Posted Date:
Employment Type: Full-Time
Worker Sub-Type: Regular


Is God calling you to ministry?

For over 70 years, The Billy Graham Evangelistic Association (BGEA) has proclaimed the Gospel through its various ministries. Whether you work at our headquarters in Charlotte, North Carolina, the Billy Graham Library in Charlotte, North Carolina, the Billy Graham Training Center at the Cove (BGTC) in Asheville, North Carolina, Blue Ridge Broadcasting (BRB) in Asheville, North Carolina or a field office abroad, you are part of a team of committed Christians working together to reach people to the ends of the earth with the Gospel.


All employees proclaim the Gospel of Jesus Christ through their employment, and thereby further BGEA’s religious mission.

Department Detail – The Communications Department at BGEA consists of the following areas: project management, ecommerce, email marketing, advertising, public relations/social media/promotion, creative services (graphic design, content writing/proofing and production), and Decision magazine, our official monthly publication. The department tells the story of what God is doing through the BGEA by creating print and online content that support the organization’s mission of proclaiming the Gospel, negotiating paid and leveraging unpaid promotional placements, and engaging new and existing supporters with targeted content using a combination of indirect and direct communications channels.

Job Summary – The Email Marketing Manager will manage the process of email marketing for BGEA and its various ministries and departments. This position requires attention to detail and a high degree of accountability. The senior e-mail marketing manager will manage multiple people and multiple projects simultaneously with a high degree of accuracy using ever-changing technologies.

Ministry Requirements

  • Maintains a personal, active relationship with Jesus Christ and is a consistent witness for Jesus Christ
  • Faithfully upholds BGEA in prayer.
  • Participates in daily BGEA staff devotions including Bible reading, and leading group prayer as schedule permits.
  • Demonstrates behavior aligned with BGEA’s Mission Statement, Statement of Faith, Hallmarks, policies, and expectations.
  • Effectively represents Jesus Christ to those within both personal and professional spheres of influence.

Essential Duties and Responsibilities

  • Manage BGEA’s email marketing division, implementing strategy and helping cast vision.
  • Build, test, proof and send all BGEA email communications.
  • Develop, unify and coordinate all BGEA email marketing campaigns and makes recommendations for optimization.
  • Proof copy for accuracy and messaging
  • Manages all email marketing projects for BGEA and various ministries utilizing BGEA Project Management Software
  • Manages BGEA Email Marketing Calendar
  • Assess and maintain health of emails based on deliverability and performance.
  • Ensure all emails adhere to BGEA brand policy and best practices.
  • Analyze open rates, click rates, bounce rates and donation activities relative to specific email campaigns and make recommendations related thereto
  • Work with email vendor to leverage platform for best practices and optimal utilization.
  • Manage email list maintenance and subscriber preferences.
  • Establish and maintain effective working relationships with various BGEA ministry departments.
  • Oversee testing for email rendering on all platforms and devices.
  • Promote and implement email testing to improve engagement and increase fundraising.
  • Provide recommendations of email approaches to all ministry teams, including automation, list segmentation, personalization and dynamic content.
  • Manages large amounts of proprietary data to ensure safety and security of donor contact lists.
  • Manages BGEA’s reputation score to ensure the organization’s ability to maintain email communication across hundreds of ISPs and email providers.
  • Develops and implements schedule of reporting email performance to leadership.

Marginal Duties and Responsibilities

  • Work with ministries and various departments to establish analogous benchmarks and measurements for digital communications streams.
  • Backup to email designer, importing creative services projects into HTML.
  • Train ministry teams to use email marketing platform, Acoustic, and send emails.
  • Other duties as assigned.

Job Specifications

Skills and Knowledge

  • Bachelor’s degree or equivalent experience required.
  • Must be committed to excellence and the BGEA mission statement.
  • Experience in digital communication streams using Acoustic or similar platform.
  • Intermediate knowledge of HTML
  • Proficient with Microsoft Office suite, experience using MS Access and Excel preferred.
  • Intermediate Photoshop image editing ability.
  • Experience working with database maintenance and architecture preferred.
  • Good comprehension and listening skills, with ability to resolve business challenges.
  • Strong initiative with ability to work independently relative to assigned priorities.
  • Ability to work independently and as part of a team.
  • Ability to work effectively with people at all organizational levels, and with external contacts.
  • Ability to maintain strict confidentiality.
  • Flexibility and adaptability
  • Excellent verbal, written, and presentation skills.
  • Experience with texting as a communications tool is helpful.

Physical/Mental Demands

  • Ability to work independently and as part of a team.
  • Ability to work with people at all levels both internally and externally.
  • Ability to handle multiple interruptions throughout the day.
  • Ability to maintain strict confidentiality.
  • Ability to work under stress and pressure.
  • Ability to work outside of normal office hours as needed.
  • Flexibility and adaptability

Working Conditions

  • Conventional office environment
  • Occasional travel may be required.

Mission Statement

Continuing the lifelong work of Billy Graham, the Billy Graham Evangelistic Association exists to support and extend the evangelistic calling and ministry of Franklin Graham by proclaiming the Gospel of the Lord Jesus Christ to all we can by every effective means available to us and by equipping the church and others to do the same.

Statement of Faith

These core beliefs make up the foundation upon which all our ministry endeavors are based.

  • We believe the Bible to be the inspired, the only infallible, authoritative Word of God revealing the love of God to the world.  (1 Thessalonians 2:13; 2 Timothy 3:15-17; John 3:16).
  • We believe that there is one God, eternally existent in three persons: Father, Son, and Holy Spirit.
    (Matthew 28:19; John 10:30; Ephesians 4:4-6).
  • We believe in the deity of the Lord Jesus Christ, in His virgin birth, in His sinless life, in His miracles, in His vicarious and atoning death through His shed blood on the cross, in His bodily resurrection, in His ascension to the right hand of the Father, and in His personal return in power and glory. (Matthew 1:23; John 1:1-4 and 1:29; Acts 1:11 and 2:22-24; Romans 8:34; 1 Corinthians 15:3-4; 2 Corinthians 5:21; Philippians 2:5-11; Hebrews 1:1-4 and 4:15).
  • We believe that all men everywhere are lost and face the judgment of God, that Jesus Christ is the only way of salvation, and that for the salvation of lost and sinful man, repentance of sin and faith in Jesus Christ results in regeneration by the Holy Spirit. Furthermore, we believe that God will reward the righteous with eternal life in heaven, and that He will banish the unrighteous to everlasting punishment in hell. (Luke 24:46-47; John 14:6; Acts 4:12; Romans 3:23; 2 Corinthians 5:10-11; Ephesians 1:7 and 2:8-9; Titus 3:4-7).
  • We believe in the present ministry of the Holy Spirit, whose indwelling enables the Christian to live a godly life. (John 3:5-8; Acts 1:8 and 4:31; Romans 8:9; 1 Corinthians 2:14; Galatians 5:16-18; Ephesians 6:12; Colossians 2:6-10).
  • We believe in the resurrection of both the saved and the lost; the saved unto the resurrection of eternal life and the lost unto the resurrection of damnation and eternal punishment. (1 Corinthians 15:51-57; Revelation 20:11-15).
  • We believe in the spiritual unity of believers in the Lord Jesus Christ and that all true believers are members of His body, the church.  (1 Corinthians 12:12, 27; Ephesians 1:22-23).
  • We believe that the ministry of evangelism (sharing and proclaiming the message of salvation only possible by grace through faith in Jesus Christ) and discipleship (helping followers of Christ grow up into maturity in Christ) is a responsibility of all followers of Jesus Christ.  (Matthew 28:18-20; Acts 1:8; Romans 10:9-15;1 Peter 3:15).
  • We believe God’s plan for human sexuality is to be expressed only within the context of marriage, that God created man and woman as unique biological persons made for each other. God instituted monogamous marriage between male and female as the foundation of the family and the basic structure of human society. For this reason, we believe that marriage is exclusively the union of one genetic male and one genetic female. (Genesis 2:24; Matthew 19:5-6; Mark 10:6-9; Romans 1:26-27; 1 Corinthians 6:9).
  • We believe that we must dedicate ourselves to prayer, to the service of our Lord, to His authority over our lives, and to the ministry of evangelism.  (Matthew 9:35-38; 22:37-39, and 28:18-20; Acts 1:8; Romans 10:9-15 and 12:20-21; Galatians 6:10; Colossians 2:6-10; 1 Peter 3:15).
  • We believe that human life is sacred from conception to its natural end; and that we must have concern for the physical and spiritual needs of our fellowmen.  (Psalm 139:13; Isaiah 49:1; Jeremiah 1:5; Matthew 22:37-39; Romans 12:20-21; Galatians 6:10).
  • We believe God wonderfully and immutably creates each person biological male or female.  These two distinct, but complementary sexes together reflect the image and likeness of God.  Rejection of one’s biological sex is a rejection of God’s merciful design and creative order.  (Genesis 1:26-27; Mark 10:6; 1 Corinthians 6:9; Deuteronomy 22:5).

Expectations for Ministry Employment

As an employee of Billy Graham Evangelistic Association:

  • I acknowledge that the Lord Jesus Christ is my personal Savior and that I am a personal representative of Him.
  • I understand that BGEA is a Christian organization whose purpose is proclaiming the message of the Gospel of the Lord Jesus Christ throughout the world.
  • I agree that the purpose of my employment with BGEA is to further its Christian purpose, that I am prepared to assist in accomplishing that purpose, and that my role with BGEA plays a vital part in carrying out its Christian purpose and mission.
  • I understand that I must exhibit conduct that is consistent with BGEA’s expectations, whether at work or away from work, in keeping with scriptural teachings and principles as set forth in God’s Word, BGEA’s Statement of Faith, and BGEA’s policies including Christian Conduct.
  • I understand that BGEA has the right and the responsibility to ensure that its Christian religious purpose is carried on with the highest standards and is not harmed or impeded by conduct that is inconsistent with the Bible, BGEA’s Statement of Faith, its Christian religious purpose, or its policies
  • I understand that any of my conduct which is not in keeping with the scriptural teachings and principles as set forth in God’s Word, BGEA’s Statement of Faith, and BGEA’s policies, is inconsistent with BGEA’s Christian religious purpose.
  • I understand that if my conduct is determined by BGEA to be inconsistent with its Christian religious purpose, the result will be corrective action up to and including termination from employment.

The Title VII Exception for Employment

The Billy Graham Evangelistic Association (BGEA) is a faith-based religious organization committed to spreading the Good News of Jesus Christ through every effective means.  Consistent with our charitable purpose to share the Christian faith, a requirement for employment at BGEA is affirmation and adherence to our Christian Statement of Faith.  Our Statement of Faith prerequisite for employment is based upon federal law set forth in Title VII of the Civil Rights Act of 1964, 42 U.S.C. Section 2000e-1.

Benefits Summary:
Full-Time employees working at least 36 hours per week, are eligible for benefits.
  • Medical, prescription, dental and vision insurance
  • Flexible Spending Account (FSA)
  • Long term and short term disability insurance
  • Term Life insurance
  • 401(k) retirement savings plan
  • 10 paid holidays, including 1 floating holiday
  • Minimum 12 days of vacation
  • 10 sick days
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